Strategy BuildingĮvery company needs to develop a logical framework for its operations as to meet its business objectives. The overall marketing plan now will be developed considering the strategic advantage of internet marketing. As companies begin to understand the full potential of internet marketing, a separate internet marketing plan may not be required. Therefore, it is essential that companies create separate the internet marketing plan. The internet is a new channel partner for many organizations. Many organizations have not made an effort to make internet as any function of the organization. The prime reason for this challenge is the thought process that has considered internet as an independent entity.
The biggest challenge for the companies is to integrate internet marketing strategy with overall marketing strategy. Internet marketing is one form customer touch point where companies directly interact with existing as well as potential customers.
An Organization needs to define specific objective from internet marketing and building communications as well as scheme around it.
Hence online marketing is to be considered as a channel marketing strategy. The internet is considered as a channel partner.
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